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	<title>L. Sterling - JOUR 4800</title>
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	<link>http://sterlingmtsu.wordpress.com</link>
	<description>A student journal for Dr. Tricia Farwell&#039;s Social Media and Advertising lecture course.</description>
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		<title>L. Sterling - JOUR 4800</title>
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		<title>All I want for Christmas is some cost-effective GFLOPS.</title>
		<link>http://sterlingmtsu.wordpress.com/2009/11/30/all-i-want-for-christmas-is-some-cost-effective-gflops/</link>
		<comments>http://sterlingmtsu.wordpress.com/2009/11/30/all-i-want-for-christmas-is-some-cost-effective-gflops/#comments</comments>
		<pubDate>Mon, 30 Nov 2009 14:49:49 +0000</pubDate>
		<dc:creator>sterlingmtsu</dc:creator>
				<category><![CDATA[Thoughts]]></category>
		<category><![CDATA[Government]]></category>
		<category><![CDATA[PS3]]></category>
		<category><![CDATA[Sony]]></category>

		<guid isPermaLink="false">http://sterlingmtsu.wordpress.com/?p=187</guid>
		<description><![CDATA[http://arstechnica.com/security/news/2009/11/sony-still-subsidizing-us-supercomputer-efforts.ars The only thing I wonder about&#8230; Has anyone told the U.S. Government that the latest $299 model also removed the ability to install Linux? Hn. Posted in Thoughts Tagged: Government, PS3, Sony<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=sterlingmtsu.wordpress.com&amp;blog=9192452&amp;post=187&amp;subd=sterlingmtsu&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>DrawGo Radio</title>
		<link>http://sterlingmtsu.wordpress.com/2009/11/29/drawgo-radio/</link>
		<comments>http://sterlingmtsu.wordpress.com/2009/11/29/drawgo-radio/#comments</comments>
		<pubDate>Sun, 29 Nov 2009 20:25:23 +0000</pubDate>
		<dc:creator>sterlingmtsu</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Brand Positioning]]></category>
		<category><![CDATA[Hasbro]]></category>
		<category><![CDATA[Magic Pro Tour]]></category>
		<category><![CDATA[Magic: The Gathering]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Wizards of the Coast]]></category>

		<guid isPermaLink="false">http://sterlingmtsu.wordpress.com/?p=183</guid>
		<description><![CDATA[For my next &#8220;personal post&#8221;, I&#8217;d like to direct the attention of those of you who are unaware to DrawGo Radio, the weekly podcast I started producing in early October. We&#8217;ve recently been added to the MTGCast network, and I have to say, it&#8217;s been a surprising turnaround in a short amount of time. We [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=sterlingmtsu.wordpress.com&amp;blog=9192452&amp;post=183&amp;subd=sterlingmtsu&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>The Gindy Incident</title>
		<link>http://sterlingmtsu.wordpress.com/2009/11/29/the-gindy-incident/</link>
		<comments>http://sterlingmtsu.wordpress.com/2009/11/29/the-gindy-incident/#comments</comments>
		<pubDate>Sun, 29 Nov 2009 20:11:45 +0000</pubDate>
		<dc:creator>sterlingmtsu</dc:creator>
				<category><![CDATA[Advertising Assignment]]></category>
		<category><![CDATA[Community]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Thoughts]]></category>
		<category><![CDATA[Brand Positioning]]></category>
		<category><![CDATA[Community Awareness]]></category>
		<category><![CDATA[ethics]]></category>
		<category><![CDATA[Hasbro]]></category>
		<category><![CDATA[Magic Pro Tour]]></category>
		<category><![CDATA[Magic: The Gathering]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Wizards of the Coast]]></category>

		<guid isPermaLink="false">http://sterlingmtsu.wordpress.com/?p=180</guid>
		<description><![CDATA[The Magic Worlds tournament happened recently in Rome, and the most notable incident was, sadly, not the crowning of the champion, the rookie of the year, or even the hall of fame inductees. No, what the event will be remembered for is player Chris Gindy and his disqualification during the first day of the event, [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=sterlingmtsu.wordpress.com&amp;blog=9192452&amp;post=180&amp;subd=sterlingmtsu&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>Behind&#8230;</title>
		<link>http://sterlingmtsu.wordpress.com/2009/11/29/behind/</link>
		<comments>http://sterlingmtsu.wordpress.com/2009/11/29/behind/#comments</comments>
		<pubDate>Sun, 29 Nov 2009 19:40:47 +0000</pubDate>
		<dc:creator>sterlingmtsu</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://sterlingmtsu.wordpress.com/?p=176</guid>
		<description><![CDATA[Okay, I&#8217;m behind. It&#8217;s been a slow news month, what with half of it being Thanksgiving and the slow roll-down to the dead stop in December that November entails. But we&#8217;re rolling into December, so best wishes, as we wrap things up for the year. Posted in Uncategorized<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=sterlingmtsu.wordpress.com&amp;blog=9192452&amp;post=176&amp;subd=sterlingmtsu&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">sterlingmtsu</media:title>
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			<media:title type="html">45958131</media:title>
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		<item>
		<title>A Second Life is No Life At All</title>
		<link>http://sterlingmtsu.wordpress.com/2009/11/15/a-second-life-is-no-life-at-all/</link>
		<comments>http://sterlingmtsu.wordpress.com/2009/11/15/a-second-life-is-no-life-at-all/#comments</comments>
		<pubDate>Mon, 16 Nov 2009 01:45:03 +0000</pubDate>
		<dc:creator>sterlingmtsu</dc:creator>
				<category><![CDATA[Community]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Thoughts]]></category>

		<guid isPermaLink="false">http://sterlingmtsu.wordpress.com/?p=172</guid>
		<description><![CDATA[Second Life is not a game. Let&#8217;s clear that up from the beginning. And I don&#8217;t mean it&#8217;s &#8220;not a game&#8221; like most MMORPGs aren&#8217;t games because they lack a definitive ending/victory condition. Second Life not only has that going against it, but there are no real gameplay mechanics to it at all. You can [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=sterlingmtsu.wordpress.com&amp;blog=9192452&amp;post=172&amp;subd=sterlingmtsu&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://sterlingmtsu.wordpress.com/2009/11/15/a-second-life-is-no-life-at-all/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">sterlingmtsu</media:title>
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			<media:title type="html">SecondLife_001</media:title>
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		<item>
		<title>The Incredible Extensomatic Marketing Strategy</title>
		<link>http://sterlingmtsu.wordpress.com/2009/11/15/theincredibleextensomaticmarketingstrategy/</link>
		<comments>http://sterlingmtsu.wordpress.com/2009/11/15/theincredibleextensomaticmarketingstrategy/#comments</comments>
		<pubDate>Sun, 15 Nov 2009 20:25:10 +0000</pubDate>
		<dc:creator>sterlingmtsu</dc:creator>
				<category><![CDATA[Advertising Assignment]]></category>
		<category><![CDATA[Thoughts]]></category>

		<guid isPermaLink="false">http://sterlingmtsu.wordpress.com/?p=170</guid>
		<description><![CDATA[A brand extension is what you get when a brand tries to expand itself with products beyond what it&#8217;s known for. Want an example? Here. Okay, that was a bit extreme, and arguably&#8230; insane. If the synthetic pheromones and such in a fragrance are supposed to arouse desire in a potential partner, wearing &#8220;I make [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=sterlingmtsu.wordpress.com&amp;blog=9192452&amp;post=170&amp;subd=sterlingmtsu&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://sterlingmtsu.wordpress.com/2009/11/15/theincredibleextensomaticmarketingstrategy/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">sterlingmtsu</media:title>
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		<title>As I Lay Dying&#8230;</title>
		<link>http://sterlingmtsu.wordpress.com/2009/11/15/as-i-lay-dying/</link>
		<comments>http://sterlingmtsu.wordpress.com/2009/11/15/as-i-lay-dying/#comments</comments>
		<pubDate>Sun, 15 Nov 2009 19:23:17 +0000</pubDate>
		<dc:creator>sterlingmtsu</dc:creator>
				<category><![CDATA[Thoughts]]></category>

		<guid isPermaLink="false">http://sterlingmtsu.wordpress.com/?p=168</guid>
		<description><![CDATA[Still haven&#8217;t recovered from whatever is plaguing me, which is a problem, because I haven&#8217;t even been able to set aside the time for this Second Life assignment, and it shouldn&#8217;t take more than an hour. But what do I do when I return to the place I live? Sleep. Okay, I&#8217;ll pause to put [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=sterlingmtsu.wordpress.com&amp;blog=9192452&amp;post=168&amp;subd=sterlingmtsu&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://sterlingmtsu.wordpress.com/2009/11/15/as-i-lay-dying/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">sterlingmtsu</media:title>
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		<title>Technical Difficulties</title>
		<link>http://sterlingmtsu.wordpress.com/2009/11/08/technical-difficulties/</link>
		<comments>http://sterlingmtsu.wordpress.com/2009/11/08/technical-difficulties/#comments</comments>
		<pubDate>Sun, 08 Nov 2009 21:31:36 +0000</pubDate>
		<dc:creator>sterlingmtsu</dc:creator>
				<category><![CDATA[Thoughts]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://sterlingmtsu.wordpress.com/?p=165</guid>
		<description><![CDATA[I&#8217;m afraid you&#8217;re going to find this week&#8217;s update to be sorely lacking, as we seem to be experiencing technical difficulties with our author. There was an infection earlier this week that created some driver issues, but fortunately we have managed to get him up and running for the time being by booting him into [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=sterlingmtsu.wordpress.com&amp;blog=9192452&amp;post=165&amp;subd=sterlingmtsu&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>1</slash:comments>
	
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			<media:title type="html">sterlingmtsu</media:title>
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		<title>WWPD?</title>
		<link>http://sterlingmtsu.wordpress.com/2009/11/01/wwpd/</link>
		<comments>http://sterlingmtsu.wordpress.com/2009/11/01/wwpd/#comments</comments>
		<pubDate>Sun, 01 Nov 2009 19:35:36 +0000</pubDate>
		<dc:creator>sterlingmtsu</dc:creator>
				<category><![CDATA[Thoughts]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[It's not the destination it's the journey.]]></category>
		<category><![CDATA[This is What I Think Of]]></category>
		<category><![CDATA[Unless the destination is a cliff then maybe you consider that too.]]></category>
		<category><![CDATA[what if]]></category>

		<guid isPermaLink="false">http://sterlingmtsu.wordpress.com/?p=160</guid>
		<description><![CDATA[Let me posit for you a scenario: Imagine that your will were to suddenly travel backwards in time. Without warning, your consciousness dims out and resurfaces, and you&#8217;re standing before a crowd calling out for blood. While you&#8217;re initially not certain what&#8217;s happening, you soon gain a very contextual understanding of who you are, and [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=sterlingmtsu.wordpress.com&amp;blog=9192452&amp;post=160&amp;subd=sterlingmtsu&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://sterlingmtsu.wordpress.com/2009/11/01/wwpd/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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		<title>What do you call a purple mouse?</title>
		<link>http://sterlingmtsu.wordpress.com/2009/10/25/what-do-you-call-a-purple-mouse/</link>
		<comments>http://sterlingmtsu.wordpress.com/2009/10/25/what-do-you-call-a-purple-mouse/#comments</comments>
		<pubDate>Sun, 25 Oct 2009 20:18:45 +0000</pubDate>
		<dc:creator>sterlingmtsu</dc:creator>
				<category><![CDATA[Thoughts]]></category>
		<category><![CDATA[Brand Positioning]]></category>
		<category><![CDATA[Disney]]></category>
		<category><![CDATA[Epic Mickey]]></category>
		<category><![CDATA[Kingdom Hearts]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Mickey Mouse]]></category>
		<category><![CDATA[Warren Spector]]></category>

		<guid isPermaLink="false">http://sterlingmtsu.wordpress.com/?p=138</guid>
		<description><![CDATA[An Epic Mickey. Many of you may not get that; ostensibly it&#8217;s a World of Warcraft joke, though outlets the likes of Penny Arcade have added the context of purple&#8217;s relevance to the general gamer lexicon. But gaming purgatory and new media empires are not what we&#8217;re here to discuss&#8230; Well, maybe, but that candidacy [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=sterlingmtsu.wordpress.com&amp;blog=9192452&amp;post=138&amp;subd=sterlingmtsu&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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